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| Our Website Design Process |
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Stage 1.0: Website Estimation and Consultation
Your Marketing Success consultant will begin by sending you a questionnaire specifically designed to clarify your online vision and Internet tools that will be integrated into your website. After we get the questionnaire back we will schedule a time to go into further detail of your specific project details.  The site will function and flow in a way that makes sense to your unique business.
We Will Help To Identify:
- Project Budget
- Timeline / Launch of Website
- Target Audience
- Website Navigation
- Number of pages / databases
- Database Architecture
- Logo Design and Integration
- Flash Design
- Search Features
- Internet Marketing
- Determining Website Goals
- Selling Products
- Selling Services
- Lead Generation Strategies
After we understand your needs we develop an estimate for website design and Internet Marketing. The strategy is very comprehensive and is built around your budget. We will outline everything and email you a proposal. The terms are 50% down to start and the other 50% upon completion. With your first payment we then move to Stage 2.0.
Stage 2.0: Start Project & Design Layout
Once you send us payment we immediately move into action! We will send you clear specific instructions regarding your next steps. Everything will be very clear and we are always available for questions.
During this stage our designers will work directly with you to design personality, tone, and style of your site ("look and feel"). We'll conduct research into your specific industry to discover (among other things) who the market leaders are, what the visual language of your industry is, and what separates you from your competitors. We'll rely on your input and suggestions during this research phase to form opinions about important "soft" factors like color, choice of imagery (ex: animate, abstract, iconic), and fonts. This phase results in graphical comps (mock-ups), which represent the overall "look and feel" of your website. Once approved, these comps go through a refinement process, resulting in a final version.
 Stage 3.0: Full HTML Prototype and Interaction Review
Having determined the information architecture, written content, and the "look and feel," we can apply this information to create a non-functional HTML prototype. We build out the entire website, including checkout, membership sign up, and other dynamic and static areas. You'll be able to view exactly how the entire site will look and flow by logging into our staging server. Visual prototyping helps clarify remaining logical issues and helps ensure that the site appeals to shoppers - not just programmers.
Stage 4.0: Functional Integration and Testing
Here we integrate the required functionality, test, refine, and check quality (unbroken links, correct calculations, correct implementation of all features and rules, valid HTML, proper form validation, and other quality and security checks). Once the project passes internal approval, we prepare a functional alpha site for your final viewing, testing, and approval. Now, you can actually test functions yourself and direct final changes before the final launch. At the end of this stage, all that remains is to migrate your website from our staging server to your production server and you'll be live.
Stage 5.0: Launch of Website and Support
This is always an exciting moment. What was initially just an idea has now materialized into a tangible asset to your business. We perform a final quality check on the production server, move databases as needed, install SSL, and update your DNS setting, which makes the new site live. After going live, we continue to assist your business by providing free technical, design, and logistical support for 60 days.
Stage 6.0: Internet Marketing
After you website is designed and launched, based on your budget you will most likely engage in some or all of the Internet Marketing Strategies available to you. Each strategy has its own unique benefits and limitations. Your Marketing Success consultant will help you determine the best strategy for you.
Internet Marketing Options include:
- Search Engine Optimization
- Pay-Per-Click Marketing Programs
- Google AdWords
- Facebook
- Yahoo!
- MSN
- Social Networking
- Facebook
- Twitter
- Youtube.com
- Affiliate Marketing Programs
- Newsletter Strategies
Contact an Internet Consultant at Marketing Success today 248-885-8684 | Email
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