How to Make Your Website User-Friendly

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Regardless of your industry, it’s essential to make sure your business website is running effectively. Here is how to make your website design user-friendly, which will help keep your potential customers engaged and focused on buying your products or services. The importance of user-friendly websites Hard to use sites can cause a massive impact on your sales figures. According to …

How To Create a Web Page Design that is Aesthetically Pleasing

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We know that most web users today are predominantly skimmers. For skimmers, it’s incredibly important that a webpage design has aesthetics. What are aesthetics? They are the components that make websites appeal to the eye. A visually appealing website is easy to digest, more functional, enjoyable, and inviting, retaining attention in that critical first 30 seconds where users need to …

9 Most Effective Uses of Landing Pages

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If you manage a business website, you may be looking for new ways to attract more customers toward your products and services. If you’re stuck for new ideas, here are 9 effective uses of landing pages to drive higher customer conversion. What’s a landing page? Many businesses think their landing page is their homepage, but studies show successful companies use …

3 Best Ways to Advertise your Product on the Internet

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Whether your business is flying high, or just getting off the ground, you want your company to be well known. One of the key factors in promoting your company is using effective marketing techniques that will allow you to reach the maximum number of people to help spread the word and get your products in the customer’s hands. Therefore, it …

Online Marketing: A Must if You Want to Expand Your Business

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Business owners, managers, and executives seem to have one thing in common: They know their business inside and out and tend to be exceptional at everything that they do. Whether it is bringing a new product to market or finding a new market for an established service, business people know what they are doing and how to get it done. …

Google PPC Management: How Does It Work

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If you are considering running a PPC campaign but not too sure what is involved, consider contracting with a firm that has the experience and know-how to run successful campaigns. Pay per click or PPC is a form a paid advertising where your ad appears on search engine results. PPC is an alternative to SEO when your site appears organically …

Google Marketing Basics

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Whether you’re just starting your business or have a well-established brick and mortar location and want to branch out into online marketing, getting Google on your side is essential. There are few key strategies and marketing tools, which if understood and implemented properly, can help you get on the right track and get your webpage paying customer traffic. Marketing Success …

E-Commerce Marketing

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It’s no secret that e-commerce is emerging as one of the top entrepreneurial ventures today. We don’t think you’d be here if you were unsure what e-commerce encompasses, but for those of you who might be new, we’ll provide a quick definition. E-Commerce is commercial transactions, such as retail or trade services, that are made over the internet. While the …