Google is a powerhouse when it comes to marketing for advertisers. Not only is Google the current leader of the search engine game, but their advertising and marketing tools allow you to reach many potential customers to create awareness for your brand and drive targeted traffic to your website.
Success on Google can make or break a business, so Google marketing strategies Michigan are essential to know.
You could have the most amazing product or service in the world, but if no one can find you, you won’t be successful. By knowing how to use Google’s features, you’ll have a far greater chance of ranking at the top of relevant searches and growing your business.
Optimize Your SEO
One of the most crucial Google marketing strategies MI is to optimize your website for SEO. By utilizing the right tactics, your business will rank at the top of the search results, above your competition.
To do this, make sure you’re incorporating relevant keywords onto all of your pages, including your city’s name.
Also optimize your website for mobile viewing, since many customers who are searching for you will be doing so from their mobile devices.
Google rewards websites that are mobile-responsive. Most importantly, ensure that you are providing valuable content for your visitors.
The longer people spend on your website, the more valuable Google will consider it, so focus on providing information and interaction.
Google not only values websites with relevant content but those that produce it on a regular basis.
Consider adding a blog or another feature where you can post at least once a week about a topic that is relevant to your business. Consider what information would be most helpful for your customers and present it in an easily digestible, useful format.
Consider Using AdWords
AdWords is a type of pay per click advertising offered by Google in which the ads appear among the top of the search results. You determine the budget you want to put toward the ads and only pay when someone clicks on your link, no matter how many people saw it.
Choosing the right keywords that will drive traffic to your business is critical with AdWords, so keyword research is a critical component of using AdWords.
Evaluate Google Analytics
Google Analytics is a powerful tool with a lot of information to offer, but it’s easy to be overwhelmed by everything it shows or to waste time without knowing what to look for.
Use certain sections to adjust your marketing strategies across platforms as you determine what is most effective.
The acquisition and audience sections show you how visitors are finding you and more about their demographics, which can, in turn, allow you to determine if your SEO and advertising strategies are working or not. Behavior lets you see how visitors interact with your site and how long they stay on each page.
Claim Your Google My Business Page
Many online business directories exist to help consumers find more information about what products and services they’re looking for, and one of the most critical is Google My Business, as it integrates with Google’s search results.
To take advantage of this, claim your Google My Business Page, then fill out every section with accurate information.
Encourage customers to leave reviews, add quality images related to your business, and make sure all your contact information is available.
By taking advantage of the many tools Google has to offer and learning how to use in synchronicity to optimize your marketing strategies, you’ll establish a strong brand identity, expand your customer base, and get ahead of the competition.