SEO and Google: Do Other Search Engines Matter?

SEO services in Michigan can be a boon to companies wanting to focus on local Michigan-area customers; moreover, SEO services in general represent a pivotal resource in navigating the many search engines used by modern consumers. While Google may dominate the search engine landscape, hundreds of search engines exist aside from it. Many of these search engines operate in relatively …

Integrating Social Media with Your Ecommerce Marketing Strategy

Marrying social media with an ecommerce marketing strategy requires some analysis into the psychology behind social media usage—and what drives the behavior of those consumers. Ecommerce marketing MI companies employ may target a specific type of local customer, a customer who may be driven by very different values than a customer located elsewhere in the world. Ultimately, there are a …

A Guide to Paid Search Marketing?

Not quite sure where to start when it comes to marketing your business online? Feeling overwhelmed by all those acronyms? If you are interested in paid search marketing in MI, this guide should help steer you in the right direction. Michigan paid search marketing services can help increase revenues and traffic to your website through search engine optimization practices, incorporating …

5 Best Google Marketing Strategies

Google is a powerhouse when it comes to marketing for advertisers. Not only is Google the current leader of the search engine game, but their advertising and marketing tools allow you to reach many potential customers to create awareness for your brand and drive targeted traffic to your website. Success on Google can make or break a business, so Google …

How to Make Your Website User-Friendly

Regardless of your industry, it’s essential to make sure your business website is running effectively. Here is how to make your website design user-friendly, which will help keep your potential customers engaged and focused on buying your products or services. The importance of user-friendly websites Hard to use sites can cause a massive impact on your sales figures. According to …

How To Create a Web Page Design that is Aesthetically Pleasing

We know that most web users today are predominantly skimmers. For skimmers, it’s incredibly important that a webpage design has aesthetics. What are aesthetics? They are the components that make websites appeal to the eye. A visually appealing website is easy to digest, more functional, enjoyable, and inviting, retaining attention in that critical first 30 seconds where users need to …

9 Most Effective Uses of Landing Pages

If you manage a business website, you may be looking for new ways to attract more customers toward your products and services. If you’re stuck for new ideas, here are 9 effective uses of landing pages to drive higher customer conversion. What’s a landing page? Many businesses think their landing page is their homepage, but studies show successful companies use …

3 Best Ways to Advertise your Product on the Internet

Whether your business is flying high, or just getting off the ground, you want your company to be well known. One of the key factors in promoting your company is using effective marketing techniques that will allow you to reach the maximum number of people to help spread the word and get your products in the customer’s hands. Therefore, it …

Online Marketing: A Must if You Want to Expand Your Business

Business owners, managers, and executives seem to have one thing in common: They know their business inside and out and tend to be exceptional at everything that they do. Whether it is bringing a new product to market or finding a new market for an established service, business people know what they are doing and how to get it done. …

Google PPC Management: How Does It Work

If you are considering running a PPC campaign but not too sure what is involved, consider contracting with a firm that has the experience and know-how to run successful campaigns. Pay per click or PPC is a form a paid advertising where your ad appears on search engine results. PPC is an alternative to SEO when your site appears organically …