The business world is becoming more visual, and with social media and various other platforms as your toolset, now is the time for businesses of every size to take advantage of this powerful medium. If you’ve ever wondered whether effective video marketing can help increase your business, you’ve come to the right place.
What is video marketing?
Effective video marketing is a relatively new genre of marketing services, simply because in the past the high expense of video production meant it was an option strictly for big-budget operators only. However, now anyone can make their own videos, but should you do it yourself – or should you call in an expert?
An effective video for business purposes is typically brief but impactful, running anywhere between 2 to 6 minutes long, with the purpose of entertaining customers, informing customers of your mission or products, education customers on how to use your products or walking them through product highlights, or publicizing your brand.
Boosting conversion higher than ever
Did you know that simply adding a quality video to your landing page can boost conversion by up to 80%? This seems remarkably high, but it makes sense when you think about what video does – which is to bring the closest to real life impression of your goods and services. You can write all the words you want, but customers actually want to see the product, they want to see it in action, they want genuine reactions to it, and they want to see people engage with it.
Shareable content boosts your brand
The goal is to make interesting, relevant, shareable content that excites watchers into not only viewing more of your brand but also actually making a purchase. But customer attention spans are limited, as the competition for views increases. This is why it is so important to consider leaving all your video marketing to the experts.
Make greater gains with the expert touch
An expert video marketer isn’t just able to come up with a winning concept for a short video – a professional is able to produce professional quality results. Customers might not be knowledgeable when it comes to video production, but they can surely tell within a few seconds whether something was designed by an amateur or a pro.
Consumers want to engage with the true face of the company or at least a true representation of what your brand delivers. With an expert video professional at your side, you’re able to fine-tune your authentic brand, allowing customers to have a genuine insight into the behind the scenes activities.
Sixty-two percent of consumers say they’d prefer to engage with brands that present themselves truthfully, and video is hands down the best way to create that sense of honesty.
A larger audience than ever before
With the rise of smartphone use and reduced costs when it comes to data, consumers are turning to video more than ever before. When it comes to video time, with the average consumer watching around 1.5 hours of videos online each and every day.
With social media now allowing for video ads, it has never been a better time for you to consider what effective video marketing can do for your business.
Talk to us today to find out more about our effective video marketing services.