With the average American adult spending approximately eight hours a day viewing digital content, it’s no surprise that internet marketing services now play a critical role in a brand’s advertising strategy. The online marketplace is constantly evolving, allowing organizations to explore the latest consumer trends and adopt novel digital marketing strategies to reach new target audiences.
Modern companies are data-driven and utilize analytics and statistics to inform decision-making. While traditional marketing still has a place in commerce, internet marketing services can help drive revenue and grow your business fast.
Driving Revenue Through Digital Services
Internet marketing involves far more than having a cool looking website and posting regular content on social media. To drive more revenue with internet marketing, businesses must create and follow a multifaceted digital marketing campaign. It must address all stages of the marketing funnel, from lead generation to post-sale customer service.
With the help of a reputable and experienced marketing company, such as Marketing Success, you can develop and implement a scalable digital marketing plan for an organization of any size. The same core marketing principles apply, whether you’re running a small eCommerce side business or a large tech company.
Let’s take a more detailed look at the digital marketing services that can promote your products or services and drive more revenue to your business.
An optimized website is both desktop and mobile-friendly, catering to the needs of on-the-go consumers and smartphone users. Google Pay, Amazon Pay, and carefully designed mobile phone checkout processes are causing significant growth in mobile sales, otherwise known as mobile commerce. Mobile commerce is expected to surpass eCommerce in the coming years.
Your website should be well-designed, highly functional, and visually appealing. Ensure it is organized, free of clutter, and doesn’t feature slow pages or broken links. Poor website design and functionality are some of the leading reasons for customers leaving a site.
Consult with a web design expert and marketing team to strategically place call-to-action (CTA) buttons in the most effective locations on your home and landing pages.
To keep conversion rates high, your CTAs should be precise but subtle, without overselling. Ensure the purchasing process is as short and straightforward as possible. A long and confusing checkout process is one of the top five reasons online customers abandon their carts.
Finally, optimize your website for search engines and social media. This helps you grow your website organically and uses SEO and content marketing to attract new customers and drive more revenue.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising is a highly effective method of generating website clicks. It is a form of paid search that ensures your website appears as a sponsored ad at the top of search engine results pages (SERPs).
PPC advertising is a simple concept. Each time your ad is clicked and a potential customer visits your website; the search engine charges you a small amount.
Advertisers typically put a cap on PPC ads, so once a certain number of visits are reached, the ad campaign finishes. A marketing campaign is considered successful if the ad-related sales outweigh the campaign costs.
Utilizing the resources of an experienced marketing company helps maximize your chances of a cost-effective campaign. To optimize your PPC strategy, increase conversions, and boost revenue, a marketing services provider:
- Regularly updates the keyword list
- Monitors campaign performance, adjusting it if necessary
- Creates localized landing pages
- Incorporates ad extensions
- Focuses on conversion-oriented channels
- Implements copywriting techniques
Search Engine Optimization (SEO)
SEO is a crucial part of any internet marketing plan. It allows businesses to generate targeted traffic to their website, ensuring they’re attracting the viewers they want. Basic SEO can help increase revenue, while Advanced SEO can drive conversions to a new level, elevating income significantly.
Although you may be able to make some additional revenue through in-house SEO-based blog posts and content marketing, an internet marketing service specializing in advanced SEO can take your content to the next level. Algorithms and search ranking criteria change frequently, so hiring a dedicated marketing agency can help you stay relevant in search rankings.
SEO is more than just building frequently searched terms into your brand’s content. You’ll also need to consider elements like:
- Meta tags
- Social media integration
When you develop fully optimized content as part of your internet marketing strategy, you ensure your website and social media posts achieve higher views, resulting in more potential sales. At Marketing Success, we provide a range of SEO strategies, allowing you to create a custom plan that aligns with your long-term advertising goals and your budget.
Our experienced marketing team can help you with:
- Link building
- Domain re-writing
- Optimized content
- Professional copywriting
- Competitive analysis information
- Blog management
- Keyword research and analysis
- SEO ranking reports
- Google analytics
- Google/XML sitemap generation
Social Media Marketing
For the past decade, social media has been one of the most important tools for businesses to communicate and build relationships with customers. Social platforms help businesses connect with their target market, share engaging content, and build their brands.
However, many businesses don’t realize the potential for increasing revenue through social media sites, particularly on eCommerce-enabled platforms such as Facebook and Instagram.
Social media platforms play an integral role in the sales process. Besides raising brand awareness, advertising, and engaging with consumers through your social channels, several platforms now allow you to sell directly from their websites.
27% of internet users discover new products and brands through social media. Regular Facebook users engage with multiple ads every month, and Snapchat ads are seven times more likely to reach Generation Z consumers than television advertisements. Investing your time and resources into online marketing services is critical to keeping your brand visible now and in the future.
Delegating social media management to a designated individual or outsourcing to an expert team is also important for customer engagement. Consumers may reply to your stories, social media posts, or emails, and it’s essential to retain their interest in your brand by responding quickly. Whether they’re sending you a DM with product questions or commenting their interest on a post, you need a dedicated social media manager interacting with customers on these digital platforms to build your reputation.
As marketing strategies, analytical tools, and technology continue to improve, there is a common misconception that email no longer plays a role in internet marketing. With over four billion email users worldwide, why would businesses ignore the potential to increase sales with a targeted campaign?
Although the concept of email marketing is simple, an effective campaign must be designed to spur the customer into action. You can achieve this by providing value to the consumer. Important characteristics of an effective marketing email include:
- Catchy and value-adding subject lines
- High quality and subject-related images
- Simple and attractive design
- Clear and concise email copy
- Strong call-to-action (CTA), encouraging readers to purchase, visit your site, download a document, or pursue a follow-up action (depending on your specific goals)
Successful marketing emails should be targeted based on data. For example, if a customer previously bought an electric shaver from your site, you follow up with them by suggesting an accessory or complementary products with a promotional email. Besides increasing the chance of a sale, targeted emails help you gather more valuable customer data.
Other value-driven emails might share new product lines or releases, follow up after a digital cart was abandoned, offer discount codes, announce a sale, or provide tips on using certain products.
Marketing companies can help improve your customer service offering with website-integrated systems. Integrated systems ensure that standard queries, FAQs, and other important information is readily available for web visitors. Marketing companies can also implement customer relationship management (CRM) software to help manage customer relationships and interactions, encouraging brand loyalty.
Other website integrations that add value to your customer service offering include testimonials, case studies, portfolios, reviews, videos, ebooks, and blog posts.
Work with an Experienced Internet Marketing Service Provider
Marketing is an ongoing process that requires a dedicated team regularly analyzing data and adjusting your strategies based on these findings. Advancements in marketing and technology now provide multiple avenues for businesses to grow their revenue based on their online presence.
But, with digital marketing rapidly evolving, it is a constant challenge for businesses to stay relevant in today’s competitive landscape. If your business wants to drive sales through internet marketing services, it’s important to work with an experienced and professional marketing team.
At Marketing Success, we use our extensive experience and the latest strategies to help businesses see tangible growth through their marketing efforts. Optimizing your digital presence, increasing online reach, generating higher traffic volumes, and increasing conversions are all critical steps for driving revenue and improving your bottom line.
For more information on our services, explore our website or call us today at (248) 509-8305 to request a free quote and learn how we can help you drive your business revenue with internet marketing.