Regardless of your industry, it’s essential to make sure your business website is running effectively. Here is how to make your website design user-friendly, which will help keep your potential customers engaged and focused on buying your products or services.
The importance of user-friendly websites
Hard to use sites can cause a massive impact on your sales figures. According to studies, anything that makes your website inefficient can make customers click out and search for your competitors.
Here are the features of a user-friendly site which every good website design company integrates into their work:
Great across every device
Everyone has access to your website in the palm of his or her hand. This is why it’s so important to check your website across every device – if your website isn’t user-friendly to a group of users, they’ll be less likely to purchase your product.
Keep it streamlined
Instead of stuffing your website with every option imaginable, keep your website streamlined. This lets you showcase and highlight your work and also says that your business evolves along with every technological advance.
While you can do it yourself, a quality website design company is the only choice if you want a premium design.
Add useful features
Too many unnecessary features slow down your website, which increases the chance that you’ll lose your customer. To combat this, only add features when they are necessary.
Remove any elements that take up space while adding little value, and you’ll notice your site speed increasing.
Publish meaningful copy
It’s tempting to write as much as you can, but fewer words have a deeper impact. Take a look at your website from the customer’s perspective and remove anything that doesn’t lead towards conversion.
If you’re stuck, talk to your website design company, who will offer copy services as part of the package.
Everything in the right place
When you create a website, you can put features anywhere you like, but that isn’t recommended. Place every object in the correct area; the logo in the top left corner, the menu up at the top, the search bar in the top right corner, and extra menus to the left or right.
If you place something in an unusual place, it probably won’t get discovered.
Easy to use online store
If your business has an online store, make sure it is simple yet has everything a customer needs to make a purchase.
Make sure there is clear pricing, a clear image, product dimensions or specifications, shipping and delivery information, and an FAQ.
If you don’t have an online store, consider whether adding one could boost your bottom line.
Keep the colors and fonts clean
It’s tempting to make websites look as pretty as possible, but customers prefer a classic approach. Use clear colors and avoid decorative fonts, unless it is crucial to your overall image.
Reduce anything that could be considered a distraction and your website will feel more user-friendly to visitors.
Provide your information
Don’t leave your customers having to look for your contact details, location, a map, or phone number. If they have to click off to find you in Google Maps, then they might lose you as this exposes them to the competition.
Include your social media accounts and allow your customers to follow you without leaving your website.
Creating better experiences
The perfect website creates a great user experience that leaves the customer wanting to come back for more.
If your business isn’t hearing this feedback, why not consider bringing in the professionals for a comprehensive update of your website?