When it comes to the marketing of your business, there are so many options and techniques that it can easily become overwhelming.
This summary will provide you with the basics to help you move forward with a good integrated online marketing strategy.
Is Online Marketing Really That Difficult?
As we are now fully submerged into the information age everything, everyone, and every business is online. Every day it gets harder and harder to get your products and services in the right place and in front of the right people mostly due to the rapid expansion of the internet and the large corporations who are willing to throw down the big bucks. This is where integrated online marketing comes into play.
What Is Integrated Online Marketing?
Online marketing is a strategy in which your business and offers are able to gain a digital platform to showcase from. Of course, there is no single online marketing approach, and so integrated online marketing is simply applying several tactics and strategies that all collaborate and link back to the primary target, your business.
How Effective Is Integrated Online Marketing?
Why would you have one marketing strategy that interacts with a small group of people when you can have several marketing strategies in motion that when brought together make up a large target audience.
Four Steps for a Successful Integrated Online Marketing Strategy
1) Integrated Online Marketing Options
There are countless marketing strategies available, and so the ones to include in your online marketing plan will really depend on the type of business you have. Some of the most common options include social media marketing, search engine optimization (SEO), pay per click marketing, and web development.
2) Target Audience
The most effective way to put your business out there is by carefully selecting a target audience. The marketing tools available are so specific you can target people based on interests, location, and even purchase history. By placing your content in front of those who closely relate to it, you can gain a much higher conversion rate than if you just fired out your material to anyone and everyone.
3) Campaign Tracking
When launching any form of campaign enabling analytics and following every movement will enable you to understand what is working and what isn’t. The strength of these marketing tools is incredible, you can track where your viewers are, how long they stay on your site and even follow conversion rates. If you find that your campaign isn’t performing very well, you can tweak it and re-launch it.
Getting people to interact with your content can do wonders for your business. People want to know how good the products and services are and if they see interaction such as comments, likes, reviews, or shares, then they are more likely to trust you. Content interaction is a small form of free marketing, people talk more online, and they are not afraid to share their views and experience if people love what you do they will tell everyone. The interaction works both ways, engaging with your audience makes them feel secure and lets them know you care.
Developing an efficient integrated online marketing strategy can create a strong digital presence for your business.