As digital technology continues to expand online marketing needs to adapt its methodologies continuously for your business to be seen and heard. Onsite marketing has significantly grown with every successful business using those techniques. Offsite marketing, however, is a little scarcer.
So, do you really need both onsite and offsite marketing?
Of course, you do!
What Is Onsite Marketing?
Providing information about who you are, what you can do, and why consumers should buy from you is pretty much the basis of most businesses websites. The content alone should sell itself and relate to the person(s) viewing your website and reading your content. Onsite marketing consists of many elements that encourage people to visit other areas of your site, leave their email, view your products, and primarily take the next step.
Onsite Marketing Examples
Using call to action tactics such as inline templates, pullout tabs, and pop-up pages will enable you to collect email addresses for your list which will then give you the opportunity to directly reach that person in the future. One of the main onsite marketing strategies is, of course, search engine optimization (SEO) where you can increase your search engine rankings in the form of anchor text, meta descriptions, and page titles.
Using your keywords appropriately will enable search engines to identify your business and place it in front of people who are looking for content, services, or products that are equivalent to yours.
What Is Offsite Marketing?
Offsite marketing is more of a “go out there and say hello” approach. Rather than set up your ads and wait for the traffic, you go and mingle in other related areas of the internet and introduce yourself. Holding your brand’s hand or having your brand at the forefront with a company spokesperson, you start building a name, you start interacting, this will then increase your popularity and start to raise your reputation. There are several ways in which you can do this and the more of them you can do the better.
Offsite Marketing Examples
Having a consistent social media presence is nowadays crucial for your business. Almost every person in the world is on at least one social media platform and it’s is a brilliant way to interact and showcase your business. Social media channels offer powerful marketing services in the way of paid advertisement, but with the right strategy, you can also gain organic viewing. Reaching out and working with other businesses or influencers in your niche pool is a very effective offsite marketing strategy. You don’t necessarily have to launch a product with that person. You can simply write guest posts, conduct a live stream or podcast, and essentially share your expertise while standing in someone else’s limelight in front of their (already accumulated) audience. This form of offsite marketing tends to work both ways. If another business or influencer has content with links that direct to your website you should probably do the same, that way you can share your audiences and it works in everyone’s interest.
By implementing both onsite and offsite marketing strategies, you can widen your businesses reach and establish a solid online presence. Applying both tactics to your marketing plan provides higher interaction, drives more traffic, and leads to more sales.