Shelving + Rack Systems, Inc., a leading provider of storage and shelving solutions, partnered with Marketing Success, a renowned digital marketing agency, to enhance their online presence, attract a larger audience, and drive substantial conversions. This case study showcases the strategies and initiatives implemented by Marketing Success that resulted in significant improvements across key performance indicators (KPIs) for Shelving + Rack Systems, Inc., including user acquisition, keyword rankings, and conversions.
Strategy and Implementation
Marketing Success developed a comprehensive digital marketing strategy for Shelving + Rack Systems, Inc., employing various tactics to address the challenges and achieve the client’s objectives. The key initiatives included:
The implementation of the above strategies yielded remarkable results for Shelving + Rack Systems, Inc.:
Shelving + Rack Systems, Inc. experienced an impressive increase of 157.17% in the number of users. Marketing Success’ strategic initiatives, including enhanced organic visibility and content marketing, successfully attracted a larger audience to the company’s website.
The number of keywords ranking for Shelving + Rack Systems, Inc. improved by an impressive 93.5%. This resulted in higher organic visibility and increased relevant traffic. Marketing Success’ SEO efforts, including optimized on-page elements and effective link-building, played a vital role in achieving these gains.
Form submissions (conversions) for Shelving + Rack Systems, Inc. increased dramatically by an outstanding 6441%. Marketing Success’ comprehensive CRO strategies, including optimized landing pages, simplified form submission processes, and persuasive CTAs, played a crucial role in maximizing lead generation and driving substantial business growth.