Get Your Business in Front of More People With Our Google Ads for Lead Generation
We are a Google Ads Management company. We manage your Google Ads for you and ensure they reach the right prospects. In addition, our professional pay-per-click consultants will work with you to ensure that we’re running ads for the best price so that your money is well-spent on campaigns that need to be fixed.
Lead generation is a difficult task. And the more niche your business, the harder it gets to find potential customers in online search results. There are many things to manage with a lead generation campaign, and we’re here to help you succeed.
We use Google Ads for lead generation because they work and have proven time and time again that they are worth their investment cost. Our specialized ads allow you to get in front of your audience where they spend most of their time – searching in Google.
Whether your business is local or national, we can generate target leads. Also, we create phone lead campaigns to get your phone ringing.
Certified Google Ads Partner
Marketing Success is a Google Ads Premier Partner. We know what it takes to get results! Our expert account managers are trained in all aspects of marketing.
The Client Dashboard – All the Data You Need
The Marketing Success Client Dashboard is your source of truth for all marketing analytics, data, and information. Get a transparent and straightforward reporting system that clarifies your marketing spend and return on investment. Access the dashboard’s most important KPIs.
Dedicated Account Manager & PPC Team
Every marketing campaign gets a dedicated Account Manager and Paid Search Marketing team. Each campaign gets a tailored strategy to meet your business objectives. Having a dedicated team ensures your goals are archived and answered promptly. We take communication seriously and know our clients want full transparency. Real people, not AI, manage your campaign.
Our PPC Process
The first step in the campaign setup is a kick-off meeting to review your objectives. What are the goals of the campaign? Increase leads, calls, and sales? Who are your competitors? What is your strategic advantage over your competitors? What does your Avatar look like? We will review every detail to ensure the whole team is clear.
Next, our team will research extensively to ensure we target the correct keywords. Then we will share it with you to verify we are clear. Prioritizing your keywords will optimize your marketing spend and deliver the right prospects to your website.
Our team will review other key metrics to optimize your campaign
- Average Monthly Search Volume
- Estimated Average Cost per Click
- Competition Level
The ideal keyword strategy has a high search volume with a low to medium estimated cost per click. Also, we want to target medium competition to keep the cost per click down to increase volume. This is optimized frequently to ensure spending is optimized.
- Time to start ad creation. Our creative team will design your ad copy. This is art and science combined to create compelling ad copy to get targeted users to click through.
- Ad Group Creation. The team will organize all your keywords into specific ad groups. This helps measure and optimize campaign performance.
- Graphic Ads. Next, our team will design graphic ads as well for specific targeting. Graphic ads will incorporate our ad copy.
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Google Ads PPC Campaign Setup
After your review and approval, our team will fully customize your Google Ads account. In addition, our PPC team will utilize Google marketing tools for the most effective campaign targeting.
- Location Targeting – Where you want your ads to appear
- Location Exclusions – Where you don’t want your ads to appear
- Demographic Targeting – Age, gender, household income
- Audience Targeting – Interests, behavior, and more
- Ad Schedule – When you want your ads to appear
- Device Targeting – Desktop, tablets, mobile
- Ad Extensions – Business address, phone number, etc.
Additional Campaign Benefits
- Tracking Code Installation
- Call Analytics & Recordings
- Remarketing Ads
- YouTube Video Content
- Google Ad Account Ownership
Tracking is essential to measure the effectiveness of the campaign. We set up Google Analytics to track or embed your code if it’s already set up. Also, we embed Google Conversion Tracking code. The benefit is we can report which keywords and campaigns are converting. All this is viewable in your Marketing Success dashboard.
Marketing Success is a premier partner with Call Rail, one of the leading call-tracking analytics platforms. Call Rail enables complete call tracking attribution and recording. This helps in two ways. First, we can easily track how many calls your campaign generated and allow you to review how your support team handles calls. You want to make sure these calls are being converted correctly.
Remarketing optimizes your advertising investment. Anybody that visits your website and cookie drops into the browser. Then your ads will be displayed on Google partner websites, which keeps your message in front of your visitors. This leads to coming back to your website and increasing conversions.
If you have marketing videos, we can syndicate them and display them on Youtube to increase conversions. Contact us if you don’t have any videos; we have a video team to help.
You own the campaign, and we optimize and manage it. You own the ad copy we create and all the graphic ads. Should you decide to leave, you get to keep all the work.
Thousands of Clients and Amazing Results
Google Ads Results
Just a Few Ecommerce Website Client Sample Projects We’ve Worked On.
Incognito Concealment
Incognito Concealment, a leading provider of high-quality concealment products, partnered with Marketing Success to enhance their online presence and drive business growth.
Cochran, Kroll & Associates, P.C.
Cochran Law, a leading law firm, partnered with Marketing Success, a renowned digital marketing agency, to enhance their online presence, attract a larger audience, and increase conversions.
AU Precious Metal Solutions
AU Precious Metals, a renowned precious metals dealer, partnered with Marketing Success, a leading digital marketing agency, to elevate their online presence, attract a larger audience, and drive significant conversions.
Associated Endocrinologists
Associated Endocrinologists, a reputable medical practice specializing in endocrinology, partnered with Marketing Success, a leading digital marketing agency, to enhance their online presence, attract a larger audience, and increase conversions.
Grekoprinting Comixwell Spring
Comix Well Spring, a prominent printing and publishing company specializing in comic books, partnered with Marketing Success, a leading digital marketing agency, to enhance their online presence, attract a larger audience, and drive substantial revenue growth.
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Please fill out the form, and our team will get started. Here’s what will happen next:
Discovery
During our first consultation, we begin researching your business and listening to your goals. Also, we will perform a deep audit of your competitors. This is a strategic session so we can craft a success plan specifically for your business.
Proposal
Next, based on our team’s research and audit, we will create a proposal for your business. We clearly outline the scope of work, timelines, and all costs. We believe the philosophy of the war is won before it’s even started. A clear roadmap and strategy ensure everything happens on time and within budget.
Implementation
Once you signup as a client, our marketing and design teams will jump into action simultaneously. Every account is assigned an account manager and project manager to ensure progress and accountability.
We’re excited to learn about your business and how we can help you succeed online. Results matter.