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Cochran, Kroll & Associates, P.C.

Driving User Engagement and Conversion Growth for Cochran Law
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Cochran, Kroll & Associates, P.C.

Overview

Cochran Law, a leading law firm, partnered with Marketing Success, a renowned digital marketing agency, to enhance their online presence, attract a larger audience, and increase conversions. This case study highlights the strategies and initiatives implemented by Marketing Success that resulted in significant improvements across key performance indicators (KPIs) for Cochran Law, including user engagement, conversions, and keyword rankings.

Objectives

Objectives

The primary objectives set by Cochran Law were as follows:

  • Increase user engagement and attract a larger audience.
  • Improve overall conversions and maximize the return on investment (ROI).
  • Enhance keyword rankings to improve organic visibility and attract relevant traffic.
Challenges

Challenges

Before partnering with Marketing Success, Cochran Law faced the following challenges:

  • Limited online visibility and brand recognition.
  • Fierce competition in the personal injury law sector.
  • Inconsistent keyword rankings, leading to lower organic traffic.
  • Inadequate conversion rate optimization strategies.
Improved users by 92.58%
Improved overall conversions by 116.98%
Improved keyword rankings by 67.22%

Strategy and Implementation

Marketing Success devised a comprehensive digital marketing strategy for Cochran Law, incorporating various tactics to address the challenges and achieve the client’s objectives. The key initiatives included:

Search Engine Optimization Enhancement

Search Engine Optimization Enhancement

Marketing Success conducted an in-depth analysis of Cochran Law’s website and identified areas for improvement. We optimized on-page elements, enhanced site architecture, and implemented effective link-building strategies to improve keyword rankings and organic traffic.
Conversion Rate Optimization

Conversion Rate Optimization

Marketing Success conducted comprehensive user experience audits to identify conversion bottlenecks and areas of improvement. We optimized landing pages, streamlined the inquiry process, and implemented persuasive call-to-actions (CTAs) to enhance the overall conversion rate and maximize conversions.
Content Marketing and Thought Leadership

Content Marketing and Thought Leadership

Marketing Success developed a content marketing strategy to establish Cochran Law as a thought leader in the personal injury law sector. We created informative blog posts, case studies, and legal guides to educate and engage the target audience, fostering trust and brand authority.
Local SEO and Reputation Management

Local SEO and Reputation Management

To improve Cochran Law’s local visibility, Marketing Success implemented local SEO strategies, ensuring accurate business listings, positive customer reviews, and enhanced online reputation across relevant directories and platforms.

Results

The implementation of the above strategies yielded remarkable results for Cochran Law:

User Engagement92.58%

User Engagement

Cochran Law experienced a significant improvement in user engagement, with an impressive increase of 92.58% in the number of users. Marketing Success’ strategic initiatives, including enhanced organic visibility and localized SEO, successfully attracted a larger audience to Cochran Law’s website.

Conversion Growth116.98%

Conversion Growth

Overall conversions for Cochran Law improved by a substantial 116.98%, showcasing Marketing Success’ expertise in optimizing the client’s conversion funnel. The combination of CRO strategies, persuasive CTAs, and streamlined inquiry processes played a crucial role in maximizing conversions and ROI.

Keyword Rankings67.22%

Keyword Rankings

Cochran Law’s keyword rankings improved by 67.22%, resulting in higher organic visibility and increased relevant traffic to the website. Marketing Success’ SEO efforts, including on-page optimization and link-building strategies, played a vital role in achieving these gains.

Conclusion

Conclusion

Through a comprehensive and data-driven digital marketing approach, Marketing Success successfully helped Cochran Law achieve significant improvements in user engagement, conversions, and keyword rankings. The substantial increase in the number of users, overall conversions, and improved organic visibility validated the effectiveness of the implemented strategies.

By leveraging SEO, CRO, content marketing, and local SEO, Marketing Success positioned Cochran Law as a prominent figure in the personal injury law sector, driving sustained business growth and solidifying their online presence.

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Discover

Discovery

During our first consultation, we begin researching your business and listening to your goals. Also, we will perform a deep audit of your competitors. This is a strategic session so we can craft a success plan specifically for your business.

Proposal

Proposal

Next, based on our team’s research and audit, we will create a proposal for your business. We clearly outline the scope of work, timelines, and all costs. We believe the philosophy of the war is won before it’s even started. A clear roadmap and strategy ensure everything happens on time and within budget.

Implementation

Implementation

Once you signup as a client, our marketing and design teams will jump into action simultaneously. Every account is assigned an account manager and project manager to ensure progress and accountability.

We’re excited to learn about your business and how we can help you succeed online. Results matter.

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