Cochran Law, a leading law firm, partnered with Marketing Success, a renowned digital marketing agency, to enhance their online presence, attract a larger audience, and increase conversions. This case study highlights the strategies and initiatives implemented by Marketing Success that resulted in significant improvements across key performance indicators (KPIs) for Cochran Law, including user engagement, conversions, and keyword rankings.
Strategy and Implementation
Marketing Success devised a comprehensive digital marketing strategy for Cochran Law, incorporating various tactics to address the challenges and achieve the client’s objectives. The key initiatives included:
The implementation of the above strategies yielded remarkable results for Cochran Law:
Cochran Law experienced a significant improvement in user engagement, with an impressive increase of 92.58% in the number of users. Marketing Success’ strategic initiatives, including enhanced organic visibility and localized SEO, successfully attracted a larger audience to Cochran Law’s website.
Overall conversions for Cochran Law improved by a substantial 116.98%, showcasing Marketing Success’ expertise in optimizing the client’s conversion funnel. The combination of CRO strategies, persuasive CTAs, and streamlined inquiry processes played a crucial role in maximizing conversions and ROI.
Cochran Law’s keyword rankings improved by 67.22%, resulting in higher organic visibility and increased relevant traffic to the website. Marketing Success’ SEO efforts, including on-page optimization and link-building strategies, played a vital role in achieving these gains.