Overview
AU Precious Metals, a renowned precious metals dealer, partnered with Marketing Success, a leading digital marketing agency, to elevate their online presence, attract a larger audience, and drive significant conversions. This case study showcases the strategies and initiatives implemented by Marketing Success, resulting in remarkable improvements across key performance indicators (KPIs) for AU Precious Metals, including user acquisition, keyword rankings, and conversions.



Strategy and Implementation
Marketing Success devised a comprehensive digital marketing strategy for AU Precious Metals, employing various tactics to address the challenges and achieve the client’s objectives. The key initiatives included:
Results
The implementation of the above strategies yielded remarkable results for AU Precious Metals:
User Acquisition357.27%
User Acquisition
AU Precious Metals experienced an impressive increase of 357.27% in the number of users. Marketing Success’ strategic initiatives, including enhanced organic visibility and targeted CRO strategy, successfully attracted a larger audience to AU Precious Metals’ website.
Keyword Rankings249%
Keyword Rankings
The number of keywords ranking for AU Precious Metals increased by an impressive 249%, resulting in higher organic visibility and increased relevant traffic. Marketing Success’ SEO efforts, including optimized on-page elements and effective link-building, played a vital role in achieving these gains.
Conversion Growth751.32%
Conversion Growth
Conversions for AU Precious Metals skyrocketed by an outstanding 751.32%. Marketing Success’ comprehensive CRO strategies, including optimized landing pages and persuasive CTAs, played a crucial role in maximizing conversions and driving significant business growth.