Seats and Stools, a leading online furniture retailer, partnered with Marketing Success, a renowned digital marketing agency, to maximize their Return on Ad Spend (ROAS) through strategic PPC advertising. This case study highlights the initiatives implemented by Marketing Success that resulted in a significant improvement in ROAS for Seats and Stools.
Strategy and Implementation
Marketing Success developed a comprehensive PPC strategy to address the challenges and achieve the desired ROAS for Seats and Stools. The key initiatives included:
The implementation of the above strategies yielded exceptional results for Seats and Stools:
Seats and Stools experienced a remarkable increase in ROAS, with a growth rate of 103.92%. Marketing Success’ targeted audience segmentation, ad group refinement, ad copy optimization, landing page optimization, and continuous campaign monitoring and optimization played a vital role in driving a substantial improvement in campaign profitability and overall ROAS.