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Seats and Stools

Driving Remarkable ROAS for Seats and Stools

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Seats and Stools

Overview

Seats and Stools, a leading online furniture retailer, partnered with Marketing Success, a renowned digital marketing agency, to maximize their Return on Ad Spend (ROAS) through strategic PPC advertising. This case study highlights the initiatives implemented by Marketing Success that resulted in a significant improvement in ROAS for Seats and Stools.

Objectives

Objectives

The primary objective set by Seats and Stools was to optimize their PPC campaigns to generate higher returns on their advertising investment and improve overall campaign profitability.
Challenges

Challenges

Before partnering with Marketing Success, Seats and Stools faced the following challenges:

  • Lower-than-desired ROAS from their existing PPC campaigns.
  • Inefficient targeting and optimization of PPC ad groups.
  • Limited visibility into campaign performance and ROI.
Increased ROAS by 103.92%

Strategy and Implementation

Marketing Success developed a comprehensive PPC strategy to address the challenges and achieve the desired ROAS for Seats and Stools. The key initiatives included:

Targeted Audience Segmentation

Targeted Audience Segmentation

Marketing Success conducted thorough research to identify the most relevant target audience segments for Seats and Stools’ furniture products. This allowed for precise targeting and ensured that the PPC campaigns reached potential customers with the highest propensity to convert.
Ad Group Refinement

Ad Group Refinement

Marketing Success audited and refined the existing ad groups, ensuring they were tightly themed and aligned with specific product categories. This approach helped to improve relevancy, Quality Score, and overall campaign performance.
Ad Copy Optimization

Ad Copy Optimization

Marketing Success crafted compelling and persuasive ad copy that highlighted the unique selling points of Seats and Stools’ furniture products. The ad copy was designed to attract attention, generate interest, and drive clicks from the target audience.
Landing Page Optimization

Landing Page Optimization

Marketing Success optimized the landing pages to align with the specific ad groups and product categories. The landing pages were designed to provide a seamless user experience, showcase relevant products, and facilitate conversions through clear CTAs and persuasive product descriptions.
Continuous Campaign Monitoring and Optimization

Continuous Campaign Monitoring and Optimization

Marketing Success closely monitored the performance of the PPC campaigns, making data-driven adjustments to optimize bidding strategies, ad placements, keyword targeting, and ad scheduling. This ongoing optimization ensured maximum campaign efficiency and effectiveness.
Conversion Tracking and Analysis

Conversion Tracking and Analysis

Marketing Success implemented advanced tracking mechanisms to accurately measure and analyze the performance of the PPC campaigns. This enabled data-driven decision-making, identifying successful strategies, and making informed optimizations to further improve ROAS.

Results

The implementation of the above strategies yielded exceptional results for Seats and Stools:

ROAS Improvement103.92%

ROAS Improvement

Seats and Stools experienced a remarkable increase in ROAS, with a growth rate of 103.92%. Marketing Success’ targeted audience segmentation, ad group refinement, ad copy optimization, landing page optimization, and continuous campaign monitoring and optimization played a vital role in driving a substantial improvement in campaign profitability and overall ROAS.

Conclusion

Conclusion

Through a strategic and data-driven PPC approach, Marketing Success successfully helped Seats and Stools achieve a significant improvement in ROAS. The substantial increase in ROAS validated the effectiveness of the implemented strategies. By leveraging targeted audience segmentation, ad group refinement, ad copy and landing page optimization, and continuous campaign monitoring and optimization, Marketing Success positioned Seats and Stools for higher profitability and return on their PPC advertising investment. This facilitated business growth and reinforced Seats and Stools’ position as a leading online furniture retailer.

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Discover

Discovery

During our first consultation, we begin researching your business and listening to your goals. Also, we will perform a deep audit of your competitors. This is a strategic session so we can craft a success plan specifically for your business.

Proposal

Proposal

Next, based on our team’s research and audit, we will create a proposal for your business. We clearly outline the scope of work, timelines, and all costs. We believe the philosophy of the war is won before it’s even started. A clear roadmap and strategy ensure everything happens on time and within budget.

Implementation

Implementation

Once you signup as a client, our marketing and design teams will jump into action simultaneously. Every account is assigned an account manager and project manager to ensure progress and accountability.

We’re excited to learn about your business and how we can help you succeed online. Results matter.

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