Google Marketing Basics

Whether you’re just starting your business or have a well-established brick and mortar location and want to branch out into online marketing, getting Google on your side is essential.

There are few key strategies and marketing tools, which if understood and implemented properly, can help you get on the right track and get your webpage paying customer traffic.

Marketing Success is a highly-dedicated team of professionals that focus on results, we want to help get you get a head start in effectively marketing your business.

What is Google marketing?

Google marketing is quite simply, a marketing strategy using the internet giant Google. Google is a powerful platform with approximately 40,000 search queries every second.

Understanding how to market your business using google can help generate genuine leads and, in turn, increase your ROI.

What are keywords?

Keywords related to what you sell are the words typed into a search engine by people looking for your product or service. Understanding the benefits of keywords and how they function are essential if you want to successfully market your product on the internet.

It’s important to analyse different keywords and see which ones drive more traffic to your site and which ones produce sales.

Search Engine Optimization (SEO)

SEO is directly related to keywords. SEO helps make your website rank higher in search engine results.

SEO ranks and filters websites so that the most relevant pages are shown first.

SEO is an organic way to help drive traffic to your site and is different from paid advertisements. Things that effect your SEO are keywords which are used in your websites content, your design and making sure you provide things like ‘alt text’ for images.

It’s also important to make sure your script is written in HTML and not another coding language.

These are all simple things, which make a great impact towards your SEO. More information about SEO can be found here.


You will need to create an AdWords account. It’s important that you research keywords that are relevant to you and your business to use AdWords effectively.

Once you’ve found one or more keywords that relate to your business niche and products, you can create an AdWord ad for it.

This will mean, that when users search for this particular keyword, your store will appear at the top of the page.

My Business

One sure way to get your business to appear in google searches is by registering your business with Google’s My Business.

This is an amazing tool, especially if you have a brick and mortar location for your business. When people in your area search for keywords or phrases related to your products or services, they will see your business name, location and contact information at the top of the Google page.

What Next?

Exploiting Google marketing appropriately can exponentially increase your sales when done right.

Marketing Success has the skills and experience with Google marketing, in addition to other internet marketing tools, to help you increase your sales and grow your business.

Let our dedicated team of marketing experts help you with all your internet marketing needs.

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